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Marketers Could Use AI to Make Sure You See Their Ads—Here's How
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Multitudes Beyond the All-Time Record — Stablecoin-Compliant ETF Draws $17B on Opening Day
BNP Paribas Joins BlackRock and JPMorgan in the Rush to Tokenize Funds on Ethereum
Home BlockchainMarketers Could Use AI to Make Sure You See Their Ads—Here's How
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Marketers Could Use AI to Make Sure You See Their Ads—Here's How

by Decrypt
written by Decrypt 0 comments
Marketers Could Use AI to Make Sure You See Their Ads—Here's How

In brief

  • AdGazer is a model that predicts human ad attention using eye-tracking–trained AI.
  • Page context drives up to one-third of ad attention outcomes.
  • An academic demo could quickly evolve into real ad-tech deployment.

Somewhere between the article you’re reading and the ad next to it, a quiet war is being waged for your eyeballs. Most display ads lose it because people just hate ads—so much that big tech companies like Perplexity or Anthropic are trying to steer away from those invasive burdens,…

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