What Is Strategy (MSTR)? The Bitcoin Treasury Company

In brief

• Strategy has pivoted from its origin as software firm MicroStrategy to a Bitcoin treasury company after adopting BTC as its primary reserve asset.
• Under co-founder and chair Michael Saylor, Strategy has embarked on an aggressive Bitcoin buying spree for its corporate treasury.
• Skeptics of its Bitcoin treasury gambit have noted that if MSTR’s share price falls enough, Strategy could be forced to sell Bitcoin to repay billions in convertible notes.